Your group’s task is to see which approach might be best in the following scenario: your group has just been hired by Automobile Association of the Philippines to develop a new promotional campaign (video) to increase awareness of the national problem of drinking while driving and the consequences of those actions.
One group from AAP encourages you to use facts, while another encourages you to use graphic scenes from highway accidents to make your point. Your group must come up with a new and fresh approach.
A. Pick a motivational direction for AAP, describe your approach, and justify why your group selected the direction. (2 paragraphs)
Briefly outline your promotional suggestions:
B.1 What is your concept? (2 - 3 paragraph)
B.2 What is your message? (Proposed title and slogan)
C. What is your storyline? (Illustrate this part and give descriptions per scene / Storyboard)
APA format
1 Short bond paper for answers
1 - 2 Short bond paper for your storyboard
One group from AAP encourages you to use facts, while another encourages you to use graphic scenes from highway accidents to make your point. Your group must come up with a new and fresh approach.
A. Pick a motivational direction for AAP, describe your approach, and justify why your group selected the direction. (2 paragraphs)
Briefly outline your promotional suggestions:
B.1 What is your concept? (2 - 3 paragraph)
B.2 What is your message? (Proposed title and slogan)
C. What is your storyline? (Illustrate this part and give descriptions per scene / Storyboard)
APA format
1 Short bond paper for answers
1 - 2 Short bond paper for your storyboard