Sample Case Studies:
New product developed through research: Coke Zero
New marketing strategy inspired by research: Dove Real Beauty
Product enhancement: Dell Pre-installed with Linux
Always keep in mind that your presentation should have something related to consumer research!
Other resources:
Journal of Consumer Research
International Journal of Market Research
Journal of Advertising Research
Your case study presentation should contain the following:
New product developed through research: Coke Zero
New marketing strategy inspired by research: Dove Real Beauty
Product enhancement: Dell Pre-installed with Linux
Always keep in mind that your presentation should have something related to consumer research!
Other resources:
Journal of Consumer Research
International Journal of Market Research
Journal of Advertising Research
Your case study presentation should contain the following:
- Background or Introduction
- Research gathered by the company
- Objectives of the campaign
- Strategy and Execution
- Results
- Personal Critique – your critique of the campaign
- Reference
Please wait for the calendar to load